A newsletter by mail is, in plain terms, an email sent on a regular basis to people who have asked to hear from you. The phrase sounds old-fashioned, and that is part of the point. Long before social feeds and short-form video, businesses kept in touch by post, and email took over that job: a … Read More “Newsletter by Mail: How Email Newsletters Still Win Customers in the UK” »
Brands and agencies are always searching for the Big Idea. But how do they get there? First, I want to point out that, for me, the Big Idea isn’t always the only thing that matters. Sometimes, a Simple Idea is what solves all problems. I’ve even written that if a brand doesn’t do the basics, … Read More “Unlocking the Big Idea: Powering Brands with Strategy” »
Taking advantage of the Carnival atmosphere, let’s analyze Iveta Sangallo’s relationship marketing strategy and what it has to teach us. First, let’s clarify that, although this topic deals with passions, I’m not a fan trying to boost the spirits of his diva; I’m more of a metalhead than a carnival fan. Almost every artist has a website … Read More “The Power of Relationship Marketing in the Digital Age” »
Possess eBooks Operate Their Training Course? Among the mainstays of Web marketing has been books. Hundreds of organizations have made lot of money offering eBooks for $50 a chance. Nevertheless, along with the unequaled area from the Web, the quantity of free of cost information has actually improved creating this tough to prove that there sufficient … Read More “Have Ebooks Run Their Course” »
A lead is any user who achieves a website’s defined goal. It’s that simple. More simply, it would be an e-consumer who visited a major online retailer and purchased a specific product advertised on Google , social media , or via email marketing . It sounds simple in theory, but not so much in practice. Why Objectives Matter in Digital Marketing Before any digital … Read More “What is a Lead in Marketing? A Beginner’s Guide” »
