The New York Times launched its paywall globally today, and Ive been putting the barrier through its paces. Visits from search engines like Google, for convoluted reasons, are limited to five per day. But as it turns out, visits from any Google site search or not appear blocked. To test how the new paywall works … Read More “The New York Times Paywall Meters All Google Visits, Not Just Search Visits” »
On May 1st, Google will implement a new privacy policy that will integrate all Google services. Search will then be more accurate, personalized, and much more user-oriented. Personalized Search and Its Impact on SEOThis change was made in the interest of users, and to try to figure out what’s most relevant to them (rumors say … Read More “The Impact of Google’s New Privacy Policy on SEO” »
A lead is any user who achieves a website’s defined goal. It’s that simple. More simply, it would be an e-consumer who visited a major online retailer and purchased a specific product advertised on Google , social media , or via email marketing . It sounds simple in theory, but not so much in practice. Why Objectives Matter in Digital Marketing Before any digital … Read More “What is a Lead in Marketing? A Beginner’s Guide” »
