Gone are the days when Google’s Page Rank was based solely on a website’s external links. This is no longer entirely true. Although external links still have a significant impact on Page Rank, with the introduction of Panda , the weight of external links has been diluted somewhat. Therefore, here are some tips to help increase Page … Read More “How to Increase a Website’s Page Rank” »
Brands and agencies are always searching for the Big Idea. But how do they get there? First, I want to point out that, for me, the Big Idea isn’t always the only thing that matters. Sometimes, a Simple Idea is what solves all problems. I’ve even written that if a brand doesn’t do the basics, … Read More “Unlocking the Big Idea: Powering Brands with Strategy” »
Taking advantage of the Carnival atmosphere, let’s analyze Iveta Sangallo’s relationship marketing strategy and what it has to teach us. First, let’s clarify that, although this topic deals with passions, I’m not a fan trying to boost the spirits of his diva; I’m more of a metalhead than a carnival fan. Almost every artist has a website … Read More “The Power of Relationship Marketing in the Digital Age” »
