Brands and agencies are always searching for the Big Idea. But how do they get there? First, I want to point out that, for me, the Big Idea isn’t always the only thing that matters. Sometimes, a Simple Idea is what solves all problems. I’ve even written that if a brand doesn’t do the basics, … Read More “Unlocking the Big Idea: Powering Brands with Strategy” »
Taking advantage of the Carnival atmosphere, let’s analyze Iveta Sangallo’s relationship marketing strategy and what it has to teach us. First, let’s clarify that, although this topic deals with passions, I’m not a fan trying to boost the spirits of his diva; I’m more of a metalhead than a carnival fan. Almost every artist has a website … Read More “The Power of Relationship Marketing in the Digital Age” »
One reason maybe the key reason—that online retail revenues continue to soar is because consumers are too busy or maybe too tired to get into their cars and go to the store. The number of businesses that offer products or services that can be acquired with a few clicks of a mouse or some fancy … Read More “The Urban Boom in Click-and-Deliver Business Models” »
Possess eBooks Operate Their Training Course? Among the mainstays of Web marketing has been books. Hundreds of organizations have made lot of money offering eBooks for $50 a chance. Nevertheless, along with the unequaled area from the Web, the quantity of free of cost information has actually improved creating this tough to prove that there sufficient … Read More “Have Ebooks Run Their Course” »
The New York Times launched its paywall globally today, and Ive been putting the barrier through its paces. Visits from search engines like Google, for convoluted reasons, are limited to five per day. But as it turns out, visits from any Google site search or not appear blocked. To test how the new paywall works … Read More “The New York Times Paywall Meters All Google Visits, Not Just Search Visits” »
On May 1st, Google will implement a new privacy policy that will integrate all Google services. Search will then be more accurate, personalized, and much more user-oriented. Personalized Search and Its Impact on SEOThis change was made in the interest of users, and to try to figure out what’s most relevant to them (rumors say … Read More “The Impact of Google’s New Privacy Policy on SEO” »
A lead is any user who achieves a website’s defined goal. It’s that simple. More simply, it would be an e-consumer who visited a major online retailer and purchased a specific product advertised on Google , social media , or via email marketing . It sounds simple in theory, but not so much in practice. Why Objectives Matter in Digital Marketing Before any digital … Read More “What is a Lead in Marketing? A Beginner’s Guide” »
