On May 1st, Google will implement a new privacy policy that will integrate all Google services. Search will then be more accurate, personalized, and much more user-oriented.
Personalized Search and Its Impact on SEO
This change was made in the interest of users, and to try to figure out what’s most relevant to them (rumors say they’ll probably be able to tell you’ll be late for work based on your location and calendar).
Since all Google products will be viewed as one, Google searches will be reflected in YouTube searches. So, if you search for [jaguar] on Google, the results will be basically the same as if you searched for [jaguar] on YouTube. All of this happens if you’re logged in to a Google account.
Does this affect SEO? Well, in my view… yes.
>First of all, from an SEO’s point of view, we should not be logged into an account so that our results are more accurate and do not “undermine” the SERPs.
>Secondly, users tend not to refine their searches, usually stopping at the first page of search results, leaving pages with likely good content and well-ranked pages in the background.
>Googles+, Social Integration, and User Control
Thirdly, when searching for a restaurant, you should first receive information from friends (Googles +) and not from the restaurant itself (it can be changed so that this information is not displayed, but shouldn’t it be the other way around? Shouldn’t the user consent to this same presentation first?).
>Personalized browsing has been around since 2005, and now it’s more integrated with Google’s social network (favoritism!?!), making you a single customer.
Remarketing and How Google Tracks Users
Another aspect is ADS remarketing. Googles can advertise to you even when you’re not on a Google site or logged into an account. This isn’t based on your searches, but rather on a website you visit that has Google ad code, where the site places an anonymous cookie to track your searches.
So what does this mean? If you search [car purchase] on Google, you may start seeing more ads related to car purchases, even if you’re not on a Google site.
Controlling Ads and Other Platforms Doing the Same
So…is it possible to block all these “remarketing” ads? Yes, it’s possible, a little complicated, but yes.
>There is also an option to disable Google +1 from appearing in searches here (which is also related to +1 in ads).
Remarketing has nothing to do with privacy policy. Even if you’ve never created a Google account or accepted any Google policies, you should still receive search-related ads through an anonymous cookie.
If you think this process only happens with Google…you’re wrong…Bing has had it for some time now.